SENDA is a design practice built on the idea of a path: a trace left by hands, tools and territory.
History
SENDA is born from a question about identity: where we come from and what we are becoming.
It emerges in Ecuador, from the observation of a territory where craft, memory and matter coexist with a reality in constant transformation.
Its name refers to the path that appears through transit: a trace built over time, never fully defined. Narrow, irregular and marked by those who walk it, the senda carries the difficulty of the journey. In it also resonates a way of understanding the Ecuadorian: moving forward through adversity without detaching from one's origin.
From there, SENDA explores the tension between permanence and transformation. Material, artisanal and cultural memory is observed, deconstructed and reinterpreted through a contemporary language, understanding tradition not as a fixed form but as living matter.
The brand conceives identity in the same way: as something built through layers, experiences and transformations. The garments do not seek to fix it, but to let form emerge through the body, movement and whoever inhabits them.
SENDA is a path that keeps the traces of where it comes from while it continues to build itself toward where it goes.
What are we working on
Process
Footage
Films, reels and moving images from the studio and the runway. This section is in preparation.
About
María Fernanda Lima Idrobo is a designer working between Guayaquil and Buenos Aires. Her practice moves through pattern-making, prototyping and material research, turning questions about identity, memory and territory into garments.
Graduate in Textile & Clothing Design and student of Fashion Production at Universidad de Palermo, she teaches at the same institution and was selected for BAFWeek 2025 by the European Union. Her graduation project, SENDA, gathers the gestures, crafts and signs that shape her becoming.
The work crosses the artisanal, the political, the historical and the intimate. Each piece is approached as an entry — a page in an ongoing notebook where matter and narrative are the same gesture.