[ archive ] · object 001
in constant becoming
REG.001 — 2026 — EC
Identity Archive
archive of identity
fragment.001 · [immaterial] object of study
senda — mark
[ SENDA ]senda.object001 / mark.svg / 2026

Senda, a narrow, arduous path, worn by passage. A thread binding material, symbolic and artisanal heritage to its contemporary becoming.

an archive that refuses to close
object 001 / identity archive
[ deconstruction · coexistence · weave ]
scroll ↓ enter the folder
cv.002
section · vitae

C u r r i c u l u m

a brief record of passage · education · practice · selections · awards
María Fernanda Lima Idrobo — portrait
pf.001 · self
identity / id.001
María Fernanda
Lima Idrobo
· born — 03 may 2002
· based — Buenos Aires, Argentina
· from — Guayaquil, Ecuador
· contact — mafernandalima2@gmail.com
· phone — +593 98 337 5667
profile / pf.001

I combine design, pattern-making and prototyping to turn concepts into garments. Graduate in Textile & Clothing Design and student of Fashion Production at Universidad de Palermo. Lecturer at Universidad de Palermo and designer selected for BAFWeek 2025 by the European Union.

— a thread, not a finish line
ed.001
Education
  • ed.01
    BA in Textile & Clothing Design
    Universidad de Palermo — Buenos Aires, Argentina
    2021 — 2025
    Graduated · full coursework · 40/40 subjects passed
  • ed.02
    Technical Degree in Fashion Production
    Universidad de Palermo — Buenos Aires, Argentina
    2023 — present
    In progress · 18/20 subjects passed
xp.002
Experience
  • xp.01
    Lecturer — Clothing & Textile Design 4 (in person)
    Universidad de Palermo
    2nd term 2025 — 1st term 2026 — present
    Designed and updated program, guides and rubrics; introduced clear assessment criteria and milestone deliveries.
  • xp.02
    Lecturer — Clothing & Textile Design 4 (online)
    Universidad de Palermo
    1st term 2026
    Designed and updated program, guides and rubrics; clear assessment criteria, milestone deliveries.
  • xp.03
    Teaching Assistant — Clothing Design 6
    Universidad de Palermo · Coord. Prof. Patricia Doria
    1st–2nd term 2025 · 1st term 2026
  • xp.04
    Teaching Assistant — Design 5
    Universidad de Palermo · Prof. Agustina Curcio
    1st–2nd term 2024
  • xp.05
    Teaching Assistant — Design 4
    Universidad de Palermo · Prof. Read
    1st–2nd term 2023
  • xp.06
    BAFWeek — Buenos Aires Fashion Week
    Selected designer · Universidad de Palermo runway × European Union
    04 sep 2025
  • xp.07
    Web Design & Management — GPTfy
    GPTfy
    2025 — present
    Designed and developed the company website; managed website structure, content and multiple subdomains, ensuring consistency and functionality across digital platforms.
sl.003
Selections & Participations
  • sl.01
    UP × European Union
    2025
    Selected
  • sl.02
    University Fashion Films Showcase — 6th & 7th edition
    2024 · 2025
    Finalist
  • sl.03
    UP × Cardón — 1st Edition
    2024
    Selected
  • sl.04
    ITA Airways — Trip to Italy contest
    2025
    Selected
  • sl.05
    Marangoni Fashion Preview
    2025
    Selected
cs.004
Courses
  • cs.01
    Estudio La Jungla — Entrepreneurship in Fashion
    2026
  • cs.02
    Biomaterials — Bio-based leathers (small & large format) + Bioplastics
    2026
  • cs.03
    Fashion Lab — Fashion Design & Production
    2022
aw.005
University Awards
  • aw.01
    1st Prize — Accessories Design 2 · European Union
    2026
  • aw.02
    1st Prize — Fashion Workshop 4
    2023
  • aw.03
    3rd Prize — Commercialisation 2
    2025
  • aw.04
    3rd Prize — Clothing Design 4
    2022
  • aw.05
    2nd Prize — Oral & Written Communication
    2022
sk.006
Skills
tools
  • — Adobe Illustrator
  • — Photoshop
  • — Procreate
  • — Canva
  • — Manual pattern making
  • — Tech packs
  • — Fashion figures
  • — Print design
  • — Textile manipulation
  • — Garment construction
  • — Moodboards
  • — Brand development
  • — Collection development
languages
  • — Spanish · native
  • — English · intermediate–advanced (B2)
soft skills
  • — Creativity
  • — Attention to detail
  • — Organization
  • — Visual communication
  • — Teamwork
  • — Adaptability
  • — Problem solving
  • — Time management
  • — Aesthetic sensitivity
  • — Conceptual thinking
cv.002 / proof// cv.002.draftcv.002 · in constant becoming
br·and / br_002 · identity statement

SENDA·The Brand

[ manifesto · notebook ]
notebook · br.002 / page 01
— origin · matter · becoming —
SENDA — brand logo
entry · br.002.note

SENDA is born from a question about identity, where we come from, where we are going, and which fragments we choose to carry in the body. The brand works through the reinterpretation and deconstruction of memories, symbols, crafts and territories, building an identity weave in constant transformation.

Its language crosses the artisanal, the political, the historical, the intimate and the multidisciplinary, turning matter into narrative and narrative into presence. The brand stands at that point where something begins to take shape, weight and meaning, an undefined identity, crossed by origin, coexistence and metamorphosis.

At Senda we become matter, because becoming matters.

— end of entry · br.002 —
about
fp.006
section · portfolio

F a s h i o n   P o r t f o l i o

The following folders gather, on one hand, previous university work that has shaped my trajectory as a designer; and on the other, a glimpse of what I have built in my own university teaching, along with what I have achieved guiding my students.

contents · seven folders · open to enter the archive

un[]defined / /reinterpretation / /deconstruction / /coexistence / /identity weave / /becoming matter[s] / /senda.object001 / /un[]defined / /reinterpretation / /deconstruction / /coexistence / /identity weave / /becoming matter[s] / /senda.object001 / /
ex·pe·ri·ence / ex_001 · graduation project

SENDA·The Experience

[ graduation project ]
ex.001 · senda the experience
SENDA The Experience — immersive gallery view
fig. 001 / immersive gallery — sample render
intro · ex.001.note

SENDA The Experience was born to rethink how independent Ecuadorian fashion is presented and valued. The project transforms the process behind a garment, its materials, artisanal techniques, stories, timings and human intervention, into an immersive experience where the audience observes, walks through, listens, touches and interprets.

Through a multisensory gallery, performative formats, technology, curation and participation, SENDA proposes a new way of looking at local fashion, not as an isolated product, but as identity, craft and contemporary creation.

enter [ subpage ]
ct_001 · get in touch

Contact

María Fernanda Lima

Fashion designer, pattern-maker and creative director. Open to collaborations, projects and conversations around identity, garment and process.

emailmafernandalima2@gmail.com
locationCurrently in Buenos Aires