Blues in Crisis
Blues in Crisis is a fashion production project developed for the argentine brand Portsaid as part of Producción de Moda II, staged as a press & celebrities runway under the concept Huella Hídrica del Denim — the hidden water footprint behind every pair of jeans.
The proposal takes Portsaid's minimalist, straight-cut DNA — clean tailoring, denim, calm elegance for the sophisticated urban woman — and turns it into a critical statement about consumption. Casting, styling, scenography, lighting and communication were planned around a single idea: to make the crisis of the "blues" visible while keeping the brand's language of comfort, evolution and quiet sophistication.
Photography
13 frames — a visual archive of the collection.
Museo del Agua · Buenos Aires
A parallel conceptual set shot at the Palacio de las Aguas Corrientes in Buenos Aires. Originally a practice exercise, these frames extended the water-footprint concept into a real architectural setting and became part of the course archive for Blues in Crisis.
