Cardon

Cardon is a fashion production project developed in dialogue with a parallel brand-design university class I was taking at the same time, dedicated to the Argentine heritage brand Cardon — meaning every garment concept, styling decision and editorial choice comes from my own designs made for that class and re-staged here as a production.

The core exercise was to adapt the pre-existing magazine 192 as a container for the production: its layout, grids, typography, themes and editorial decisions were studied and translated into a new issue built around the Cardon universe — gaucho iconography, criollo craft and rural romanticism seen through a contemporary editorial lens.