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Rooted Soul

Rooted Soul belongs to my first academic project developed in collaboration with a real company: the Argentine brand Cardon. Through meetings with the company's team, the process focused on understanding its identity through one central question: what does it mean to be Argentine? The answer took shape through the idea of "putting your soul into it," understood as a way of living with intensity, authenticity, and full commitment. From this perspective, the project explored tradition, heritage, Argentinian identity, nobility, and timelessness, translating Cardón's universe into a fashion proposal connected to roots, memory, and legacy. This first edition of the course received very positive feedback from the company, and the prototypes were selected for a university exhibition.

Content: Research - Process Footage - Photography - Fashion Film.

PR.002 · vol. 01 // process document

Research

A flipbook of the research, references and process notes that shaped Rooted Soul. Drag a corner or use the controls to navigate.

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PR.002 · vol. 01.5 // line-up

Collection

The collection is composed of 25 complete looks. The design aesthetic leans more technical than artistic, as these are commercial products developed for a brand.

Collection look 1
Collection look 2
Collection look 3
Collection look 4
Collection look 5
Collection look 6
Collection look 7
Collection look 8
Collection look 9
Collection look 10
Collection look 11
Collection look 12
Collection look 13
Collection look 14
Collection look 15
Collection look 16
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Collection look 19
Collection look 20
Collection look 21
Collection look 22
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Collection look 25
Collection look 26
Collection look 27
Collection look 28
Collection look 29
Collection look 30
Collection look 31
Collection look 32
Collection look 1
Collection look 2
Collection look 3
Collection look 4
Collection look 5
Collection look 6
Collection look 7
Collection look 8
Collection look 9
Collection look 10
Collection look 11
Collection look 12
Collection look 13
Collection look 14
Collection look 15
Collection look 16
Collection look 17
Collection look 18
Collection look 19
Collection look 20
Collection look 21
Collection look 22
Collection look 23
Collection look 24
Collection look 25
Collection look 26
Collection look 27
Collection look 28
Collection look 29
Collection look 30
Collection look 31
Collection look 32
PR.002 · vol. 02 // motion reel

Footage

Three vertical clips documenting the project from the inside out.

[ REEL.01 ]
09:16
REEL.01
Teasers
[ REEL.02 ]
09:16
REEL.02
Media Content
[ REEL.03 ]
09:16
REEL.03
Making Off

This project was linked to a menswear pattern-making workshop, corresponding to one of the prototypes.

ABOUT
PR.002 · vol. 03 // photography

Photography

39 frames — a visual archive of the collection.

Rooted Soul · IMG.01
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Rooted Soul · IMG.02
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Rooted Soul · IMG.03
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Rooted Soul · IMG.04
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Rooted Soul · IMG.05
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Rooted Soul · IMG.06
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Rooted Soul · IMG.07
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Rooted Soul · IMG.08
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Rooted Soul · IMG.09
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Rooted Soul · IMG.10
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Rooted Soul · IMG.11
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Rooted Soul · IMG.12
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Rooted Soul · IMG.13
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Rooted Soul · IMG.14
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Rooted Soul · IMG.15
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Rooted Soul · IMG.16
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Rooted Soul · IMG.17
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Rooted Soul · IMG.18
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Rooted Soul · IMG.19
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Rooted Soul · IMG.20
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Rooted Soul · IMG.21
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Rooted Soul · IMG.22
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Rooted Soul · IMG.23
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Rooted Soul · IMG.24
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Rooted Soul · IMG.25
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Rooted Soul · IMG.26
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Rooted Soul · IMG.27
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Rooted Soul · IMG.28
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Rooted Soul · IMG.29
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Rooted Soul · IMG.30
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Rooted Soul · IMG.31
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Rooted Soul · IMG.32
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Rooted Soul · IMG.33
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Rooted Soul · IMG.34
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Rooted Soul · IMG.35
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Rooted Soul · IMG.36
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Rooted Soul · IMG.37
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Rooted Soul · IMG.38
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Rooted Soul · IMG.39
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PR.002 · vol. 04 // fashion film

Fashion Film

The collection in motion — a short film capturing the atmosphere, rhythm and language of Rooted Soul.

brief process
[ FILM.01 ]
16:9
FILM.01
Rooted Soul · fashion film
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